Privacy Policy

Your privacy is very important to us. At Paradigm Fitness Equipment we have a few fundamental principles that we follow:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of our site.

It is Paradigm Fitness Equipment’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Paradigm Fitness Equipment collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Paradigm Fitness Equipment’s purpose in collecting non-personally identifying information is to better understand how Paradigm Fitness Equipment’s visitors use its website.

Paradigm Fitness Equipment also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blog. Paradigm Fitness Equipment only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Paradigm Fitness Equipment’s website choose to interact with Paradigm Fitness Equipment in ways that require Paradigm Fitness Equipment to gather personally-identifying information. The amount and type of information that Paradigm Fitness Equipment gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive Paradigm Fitness Equipment updates via email, we collect their emails. In each case, Paradigm Fitness Equipment collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Paradigm Fitness Equipment. Paradigm Fitness Equipment does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Paradigm Fitness Equipment may collect statistics about the behavior of visitors to its websites. For instance, Paradigm Fitness Equipment may monitor the most popular pages on the site or use spam screened by the Akismet service to help identify spam. Paradigm Fitness Equipment may display this information publicly or provide it to others. However, Paradigm Fitness Equipment does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Paradigm Fitness Equipment discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Paradigm Fitness Equipment’s behalf or to provide services available at Paradigm Fitness Equipment’s website, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Paradigm Fitness Equipment’s website, you consent to the transfer of such information to them. Paradigm Fitness Equipment will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Paradigm Fitness Equipment discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Paradigm Fitness Equipment believes in good faith that disclosure is reasonably necessary to protect the property or rights of Paradigm Fitness Equipment, third parties or the public at large. If you are a registered user of a Paradigm Fitness Equipment website and have supplied your email address, Paradigm Fitness Equipment may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Paradigm Fitness Equipment and our products. We primarily use our various blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Paradigm Fitness Equipment takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Paradigm Fitness Equipment uses cookies to help Paradigm Fitness Equipment identify and track visitors, their usage of Paradigm Fitness Equipment website, and their website access preferences. Paradigm Fitness Equipment visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Paradigm Fitness Equipment’s website, with the drawback that certain features of Paradigm Fitness Equipment’s website may not function properly without the aid of cookies.

Business Transfers

If Paradigm Fitness Equipment, or substantially all of its assets were acquired, or in the unlikely event that Paradigm Fitness Equipment goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Paradigm Fitness Equipment may continue to use your personal information as set forth in this policy.